Immortal campaigns

The advertising agency Ogilvy and Sport Club Recife have introduced the world’s first ever organ donor card from a football team, encouraging football fans to become immortal fans by registering as donors. Over 51,000 people have registered for a card, and organ donation in Brazil increased by 51% in only a year, breaking a historic record.

“My heart will always continue beating for Sport Club Recife!”

This campaign is absolutely brilliant and very inspiring. Advertising and creativity used for good.

Dimensions and childish distractions

That was in 1992 and I’m not sure what those 3D glasses did, but I was completely hooked on my VHS cassettes with My Little Pony, Resan till America and Wielka Podroz Bolka i Lolka. Today, I never turn on a TV to watch it by myself. In fact, if I have a TV, I take it out of my room because it only takes up space. This creates a little issue that my friends always laugh about – if there is a TV in a room that I enter, I can’t help but being very distracted by it, especially if it is playing the news, a bad Mexican soap opera, ridiculous commercials to laugh about, or cartoons. My favourite TV activity of all is to watch Cartoons together with kids. And random movies, of course, preferably in the company of curious and analytic adults. And I will talk during the movie, just so you know.


Wielka Podroz Bolka i Lolka (1977)
Telewizja Polska S.A

Lights, Malmö – pay my drink, mister.

Fun to see old friends and acquaintances from Malmö star in a music video where they go all the way into decadence, dress up as party queens and dance the night away. This video has a big Made in Malmö stamp on it, the director of the video, the singer, the models, the streets. All of it. Go Malmö, go!

Makes me miss my wifey Emilia and think about those white wigs she bought for us, it’s time to use them very soon – don’t you think? I mean, it’s what we do.

Lunch time!

A walk in Ramallah, Palestine

Somebody asked me the other day whether I wasn’t afraid to go to Palestine on my own, being a woman and all. Here’s a short video that I took during a solitary walk in central Ramallah in 2010. Not particularly terrifying, or what do you think?

Click here for the rest of the stories from my two months in Israel and Palestine in 2010. (I see I haven’t shared a lot of my impressions from this trip, except for the Master thesis – obviously. Will write some stories when time allows.)